‘It’s In Your DN8’

A campaign built on the idea that the everyday person can see themselves in these shoes, however they choose to express their personality and creativity. Style isn’t just on you, it’s in you.

When @outlandermagazine called on visionaries, we answered with a concept shaped by purpose and passion.
We submitted a treatment. We got the call. And what followed was the biggest production we’ve touched so far.

The Outlander campaign in collaboration with @nike is the product of intent-driven action, preparation, and belief.
We leaned on our creative community—many of whom we’ve built with project after project.
This couldn’t have happened without every hand, every eye, every soul who showed up.

Endlessly grateful.

Co-Creative Director | Brandon Battle @bbattlecuts

Co-Creative Director | Nthabiseng Cooper @bynthabiseng

Photographer | Brandon Battle @bbattlecuts

Producer | Nthabiseng Cooper @bynthabiseng

Gaffer | Uchenna “Uché” Aduaka @uchennaaduaka_

Photography Assistant | John Aderotoye @jb_vogue

Lighting Assistant | Bright Ofosu Jr. @kidinbox

Makeup | Lauren Citera @caughtredhanded

Stylist | Destiny Mercado @destmercadoo

Styling Assistant | Jailynn Taylor @jailynntailored

Content Producer (BTS) | Brandon Nguyen @brxndinovisuals

Graphics | Christine Ejimogu @8thhousestudios

Model | Destiny Mercado @destmercadoo

Production Assistant | Nakami Hope-Felix @kallme_kami

Production company | @freenjoy

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'Strength in the Strand'